#InvisiblePrimary: Visible -- What Will a "Grassroots Fundraising" Threshold for Entry to Democratic Primary Debates Look Like?

Thoughts on the invisible primary and links to the movements during the day that was...

Just prior to the holidays the Democratic National Committee released a schedule for upcoming presidential primary debates. The party at that time even included a contingency plan for the very real possibility that a slew of candidates have entered the race, forcing the party to have double-bill debates. Rather than follow the Republican big fish/little fish format from 2016, the DNC will instead randomize the selection of participants in each part of a two-tiered debate kickoff.

Outside of those provisions, however, the DNC remained relatively silent on the specifics of an important aspect of the process: how does one qualify? What measures will be utilized to separate participating presidential candidates from those who, well, do not measure up?

It was not that the announcement was without specifics, but they lacked definition. There were two main measures laid out and it was stated that the bar for entry would be kept low for the first debate (and likely rise over time).

Polling was listed as one component, but one that is not without drawbacks given a large field of candidates and the lack of, at this point in time anyway, a clear (and clearly separated) frontrunner. Any resulting polling-based threshold can end up rather arbitrary in such a scenario. What is to say that there is a true difference in sentiment for and between candidates sitting at or just above five percent in polls and those just below that level in the hypothetical situation where the cutoff is set at five percent? Well, not that much in many cases.

It is partly for that reason that the DNC has signaled that it will lean on other metrics as well to determine who gets in and who is left out of the initial two part debates. The other component is some demonstration of "grassroots fundraising". Outside of personal funds and money from PACs, super PACs and/or other groups, how much can/should a campaign pull in and how widespread should those donations be (in terms of from where they are coming)?

That remains an open question before the DNC at this point. But it is not coming into that discussion blindly. This same basic concept has been used elsewhere in the presidential nomination process.

Although it is more than a little outdated, other than for campaigns desperate for a cash infusion to stay alive, the federal matching funds system that in a bygone era helped fund presidential nomination campaigns sets a few markers that may serve as a baseline for the DNC as it continues its deliberations about debates qualifications.

The matching funds system continues to set a minimum of $100,000 raised across at least 20 states (at least $5000 in each) as the threshold for access to federal funding. No, serious candidates do not ultimately end up opting into that system anymore. They can far out-raise not only the threshold but their share and the match combined.

But that reality is beside the point in this setting. Candidates are not attempting to qualify for funding. Instead, they are attempting to do what the matching funds system was originally set up to accomplish: force the candidates and their campaigns to demonstrate wide enough support. Polling and widespread fundraising can build a more robust picture of that support than any one metric alone can.

Yet, that does leave one question unsettled; one with which the DNC will have to wrestle before it finalizes the rules likely in March. If the matching funds system is a starting point, then is the threshold it sets too low, too high, or just right for debate entry? And does the party use any of the information out there about the fundraising being done by candidates officially in or exploring a run up to that point? It is hard to imagine that data not making its way into and potentially influencing those discussions. And that may impact those who are already in versus those who are not at that point.

That may be problematic for a party coming off a cycle when accusations that it played favorites in 2016 continue to bubble up, not to mention the pressure it may continue to put on candidates to expedite announcement decisions.



Related: On DNC Debate Requirements and Candidate Strategy


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Elsewhere in the invisible primary...

1. Gillibrand officially joins the fray.

2. Pete Buttigieg gets a lengthy profile in WaPo.

3. Sanders continues to staff up.

4. Expectations are already being set for Warren in New Hampshire.

5. Brown now has carve-out state trips planned, but any official announcement will have to wait.

6. Once openly talked about as potential presidential candidates in 2020, Stacy Abrams and Andrew Gillum are now being discussed as sought after endorsements and signal-givers for those candidates who have or will throw their hats in the ring.

7. Add Seth Moulton to the list of folks heading to New Hampshire.

8. Booker's travels take him to Louisiana, a state with a primary the weekend just after Super Tuesday.

9. Klobuchar's potential bid gets a thumbs up from her family.

10. Nate Silver has a coalition-building theory about the 2020 Democratic presidential nomination.

11. Kevin Collins responds with an alternative hypothesis centered on invisible primary resource acquisition.

12. A component of those resources is the team campaigns, nascent or otherwise, put together. There is only so much seasoned staff to go around in a large field, and potential staff are biding their time.


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